What Does “FYP” Mean?
FYP simply means “For You Page.” It refers to the tab on TikTok that is filled with recommended content and videos the app thinks you’ll enjoy the most based on your search history.
Plenty of creators use the #fyp hashtag to try and increase their videos performance in the FYP section. By getting their video on other users’ For You Page, they can potentially increase views, visibility, and potentially encourage them to follow them.
Will Adding #FYP Increase The Chances Of Going Viral?
In short, no. Adding the hashtag is believed by some to increase the chances of going viral. However, TikTok has not stated whether that is truly the case. There are still influencers who use this strategy though and find some success. Is it because of the hashtag? It’s hard to tell, but below are a few other things you can try instead or in tandem.
What Should You Do Instead?
While there is no guarantee to going viral or creating videos that pop off, there are a few things that you can do to increase your chances of showing up in front of relevant viewers.
1) Know Your Niche
A lot of the success that people have when it comes to building a following on social media is through targeting a certain niche. There are plenty of different people using social media for different reasons. Since that’s the case, creating content for certain areas you find interesting and knowledgeable about can help you grow your brand.
2) See What’s Trending On The Platform
Trends are one of the best ways to rank on social media platforms like TikTok. See what trends are common in your niche and start developing content to help you jump on them. If you can tie those trends into your niche then that is an added bonus that can help you stand out.
3) Conduct Keyword Research And Use Those Keywords
Social media is a form of a search engine and uses keywords to show people different results. Use this to your advantage by identifying which keywords are being searched and adding them to your hashtag strategy and your content. This can also help you at any point to refine your own goals and find trends in the spaces you want to share your voice in.
4) Review The Competition For Inspiration
Competition has many benefits if you know how to leverage them. While some may be there to challenge you, the majority can be viewed as a collective way to test methods of success. By reviewing competition, you can create content that resonates with the types of viewers that you want in an easier fashion. For instance, if you see your competition created a guide that is doing well, consider creating a similar guide with your own twist. Then you can promote that along side your other content to reach a similar audience.
Not only can reviewing the competition help develop your brand, but it can also help you break through creative slumps. They happen from time to time so exploring other content creators methods can help reinspire you to keep creating.
What’s Next?
As you continue to grow your following, your audience can help guide your creation process. There are plenty of opportunities to grow, shift, and expand your social following which makes the space so appealing. There are thousands of creators who have turned their social media from a side hustle to full-time creator gigs. Whether you are looking to grow for fun or for profit, do what you love and keep creating your own way so you can avoid burnout. Best of Luck!
David Buttrick is a writer who is passionate about helping people simplify their lives and reach personal goals. He blends practical insight with relatable storytelling. At SignalEdit.com, he shares lifestyle tips, productivity advice, and strategies for everyday growth.
